As a member of the AMWA Education Committee, I’ve been asked to review Module 1 of the Health Communication Certificate program,

Module 1: Basic principles of health communication: Audience and health literacy

Learning objective/competency: Understand basic principles for all medical writers to create health communication, including audience, health literacy, health numeracy, visual health literacy, and the importance of accessibility and inclusivity.

Here are my initial thoughts in advance:

• Health literacy and numeracy must be provided with a careful balance

• Visual in becoming especially important. Need royalty-free images, and AI-generated images which are carefully vetted.

• Accessibility and inclusivity: