Showcasing the client’s value proposition

All of the projects I work on are meant to serve a client’s goal of having their message heard.

Services I Provide

Medical Writing - My storytelling career began with undergrad work in journalism, and expanded with training and experience in Clinical/Anatomic Pathology & Gen. Surgery. I’ve been writing and editing medical media for more than 18 years.

Editorial Services - I’ve worked with several international scientific researchers who needed to optimize their articles for English-speaking audiences as well as conform to various publishing styles. My current work has expanded to artificial intelligence and its concomitant issues for researchers worldwide.

Business Strategy/Development - Finding new sales channels is necessary for the growth of a company. Sometimes a unique vision requires an outside influence.

Sales/Strategic Training - This includes materials for clinicians, patients, et al. My current work is developing curricula for instructing medical students about artificial intelligence.

Copywriting - Working for various pharm advertising agencies I developed a skill for both direct-to-consumer and direct-to-professional materials. Persuasive writing still needs to be factual, and use the appropriate language to be effective.

Branding Projects - I was brought in to work for an international branding agency in NYC. Their client, a lab instrument company, was purchasing DNA sequencing companies, and they needed someone to interview the various companies to produce a brochure that would represent their new branding effort.

Webinars & Zoom Meetings - I produced the first webinar for PalmOne describing clinical uses for their Treo smartphones. I helped dispel the notion that cell phones would interfere with monitoring equipment.

Web media - I created text and images for a laparoscopic surgeon’s website to explain this specialty.

Video scripts - I wrote scripts for scientific video meant to explain terminology and technology

Tracking the news & trends that make a difference—the innovation zeitgeist

Almost all of my writing is for clients who are developing new products and services. My specialty is creating the imagery with words, and how they become the game changers